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All writers can show you samples of well-written material, but how do you know if they'll work to understand your communication needs, meet deadlines, and act professionally in front of clients? If the person you are about to hire claims to be an accomplished writer or produces a well-studded resume, she should have an ample list of references that she can share with you. Be sure to contact at least two of them, and ask them about the writer's weaknesses as well as her strengths.
5. Do it legal, chalk up contracts and agreements.
Don’t just have an oral agreement or contract. True writing pros will give you an agreement they've drawn up for you. However, you'll occasionally find yourself having to draft an agreement for the project. This doesn't have to be complex - a simple letter of agreement that you both sign should do fine. Be sure to include the project size, number of revisions included (if applicable), timetable, and agreed fee (this can be a flat fee or hourly rate). Also, the contract should include all the rules and regulations which you expect the writer to follow. Again, do not assume that the writer will be aware of all the rules related to plagiarism, etc. It is your duty to explicitly mention the rules in the contract if you want to enforce those rules.
And don't forget to ask what's not included. For example, many writers charge extra for in-person meetings, research time, and weekend or rush work. You should also expect to pay an upfront retainer. Serious writers charge one-third to one-half of the total project fee upfront, and many won't begin your project until they have the signed agreement and check in hand. And if you have sensitive or proprietary information, don't hesitate to have your writer sign a non-disclosure agreement.
6. Give your writer background info at the start.
Give the writer as much background information as you can. Share background information that a staff writer would have access to. Let her/him know about the publication, website, business or product; about the angle you are trying to write from, the style you prefer, and about the subject of the piece and potential contacts. He should have all the data handy so that he can properly co-ordinate and synchronize the topics and the content therein. At the beginning of your project, pass on any and all previous brochures or sales kits, direct mail, Web site URLs, annual reports, research results, or business or marketing plans.
7. Give constructive criticism.
"This paragraph just doesn't work" isn't nearly as effective as "Maybe you can add a bit more information here” or “Could you possibly change the language here so that it looks a bit more technical”. Also, tell her what parts you do like so she can emulate them elsewhere. And of course, everyone loves to know when they've done a good job. If you like your writer’s work, be sure to share that with your writer.
Freelance Writers
Many companies are turning to freelance writers to get their projects completed. There are innumerable advantages when you deal with freelancers: no salaries, vacation time, sick days, health insurance or benefits. An outside writer will be free of bias and will offer a fresher outlook. Here are some tips for working with freelance writers to build relationships and ensure a successful project.
Negotiating Fees
Writing is a super-special skill and you get what you pay. You must understand that busy, reputable writers must earn enough money for their time in order to maintain a profitable business. If you only offer less, you may have to settle for beginners who will likely require more editing and double-checking on your part. Until a writer gets used to your style, you may have to put in more time with them.
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