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The best approach for writing an eBook should be to start with the outline. Creating an outline would give you a good idea of what the eBook would be about. You should list out all the sections and topics of the eBook. Note that this would only be a draft outline. You can always keep on adding new topics as you progress. You can also review other books that are similar to get a better idea of what the outline should be like.
Bear in mind that you would be editing this outline numerous times during the course of the eBook. Once you have a draft outline, you would be in a much better position to start writing. However, before you do that you need to work out the title and research the Internet as well as print books for reference material pertaining to each section.
A clever title is great if it is clear, but a clear title is always preferable. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.
A title is part of your eBook's front cover. Most buyers buy mainly because of the front cover.
Start with a working title before you write your chapters. Include your topic, your subject and use the book's benefits in your sub title if possible. Here are a few tips for titles that sell:
- Create impact for your title - Check out other authors' titles by researching on the Internet as well as local bookstores. Your title must compel the reader to buy now.
- Include your solution in your title. Does your title sell your solution? Make sure it answers the question rather than asks one.
- Use positive language instead of negative.
- Make it easy for readers to buy. Readers want a magic pill. They want to follow directions and enjoy the benefits the title promises. For example, 101 Ways to Market your eBook can act as an instructional book for your readers.
- Expand your title to other books, products, seminars, and services. Make sure that your title will work well with the title of your presentations, articles and press releases you'll need to promote the book
- Use original expressions — a way of expressing one idea for your book — yours alone.
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