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- While writing an eBook, it is very crucial that you know and understand your target audience very well. The book should address all the concerns of your target audience. The language and style of the book should also focus on your target audience. For instance, a book for lawyers would consist of numerous law terms, whereas if the book is targeted for housewives, the language should be very casual and informal.
- Refer to other popular eBooks to gain a better idea of the writing styles and language used. Bookmark good websites that have how-to information for writers about style, marketing, and different approaches to writing books. Good writers never stop learning – and the better you get, the more books you’ll sell.
- Always read every section after you write it. You may feel the need to restructure a few sentences or include new ones when you read a whole section at a stretch.
- Always use casual language that makes for simple reading, unless you are writing a very formal business book. Most readers understand casual language. Besides, you do not want your eBook to be taxing on your readers.
- Personalize your eBook. Write it as if you are conversing with someone one to one. For instance, use words such as “you” and “we” instead of third person language.
- Shorten sentences. Do not write long sentences with a considerable number of commas and other punctuations. A reader often loses continuity if he/she comes across long sentences. Also, reduce the size of your paragraphs. A paragraph consisting of 6 to 7 lines is ideal.
- Use bullets whenever possible. Listing various points using bullets reduces the visual mess. Avoid using numbers, unless your topic is something like 10 tips for buying a home. Also, leave out a line between each point, as is done here. This again reduces visual clutter.
- Use plenty of white space. Some readers will want to print your eBook out to read it. However, others will leave your eBook on their computer, and read it on-screen. That means that you need to be generous with white space. White space is good in any book, but it is especially important in an eBook. A long slab of dense black text on the screen is going to turn off readers - and a mouse-click will take them away from you.
- Avoid duplicate sentences both in meaning as well as wording. Do not repeat a particular sentence over and over again. It makes sense to remove any unnecessary words. For instance, if you have a sentence which goes as “So how does one achieve this?” remove the unnecessary word “So”. “How does one achieve this?” seems more polished and professional.
- Do not write in extremely short breaks. Spend at least an hour or two at a stretch while writing. Mind you, as suggested earlier, writing for many hours at a stretch could compromise the quality of your work as well. Take some time off at regular intervals, ideally after every 2 hours.
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