Ezines, like I said earlier are great marketing tools for other products. However, to be successful at it, you need to carefully plan each of your strategies. First, you should do some research and find out what should be your target clientele. Once that is done, you need to find information like names and email addresses of targeted readers and feed it in to your Ezine database. All you have to do is simply write a few interesting and effective articles about the product. For example, if your product is a vacuum cleaner, search for customers interested in this and write articles that will arrest their attention.
You can write about ‘effective cleaning techniques’, ‘why vacuum cleaners are the best and most efficient cleaning gadget’, ‘what are the newest gadgets available in the market’ and so on. Your readers would surely appreciate interesting, unique as well as useful information; and, just when you know that you have convinced your clients to invest in a new vacuum cleaner, you can place your ad for the vacuum cleaner strategically in your Ezine.
Through effective Ezine marketing techniques you can achieve phenomenal increase in sales. You can not only minimize your total cost but also earn huge return on investments through Ezine publishing. Compare it with other ways of advertising and you will realize how easy it is to save money when you employ these tactics. If you use postal mail to send flyers, information brochures, etc. to your potential customers, your message might not reach the right person and besides, it can cost you a lot of money.
Similarly, billboards, hoardings, sticking up flyers on public places and other offline marketing gimmicks cannot ensure that your ad will be noticed by the right people. Ezine Marketing is probably one of the smartest marketing techniques, especially when you are just starting out.
Another advantage of ezines is that you could also place ads from external parties and can earn additional income through the revenues generated by these ads. Besides earning revenues generated by ads, you could also increase traffic on your website as people who receive your Ezine will probably want to check it out. By adding feedback forms and asking for inputs from your readers, you can even make changes to your website, thus benefiting even more.
You should also make it a point to regularly seek feedback about your ezines as well. Feedback generates a sense of credibility amongst most people. They start thinking of you as a real person. It instills a feeling of security in their mind that your Ezine is not spamming their system, but is operated by a real human being who makes an effort to improve the quality of the information provided.
As time goes on and you get well acquainted with the market trend and consumer behavior, you can introduce surveys, bulletin boards, questionnaires, and contests to encourage more reader participation. This is not just an interesting pastime for your readers, but it also helps in developing community spirit among them.