You need to develop a reputation in the market, you need to establish in the minds of your readers that your Ezine has good content and they will be able to enrich themselves if they subscribe to their Ezine. Flooding them with too much information too soon, in fact, flooding them with too much information is a no-no.
There are so many Ezines written about any topic imaginable. What can you possibly do to stand apart? Well, for starters, you can start thinking positive. Start believing that you will create a unique, extraordinary and highly informative Ezine which will be one of its kind – an ezine that will rise above the ordinary run-of-the-mill Ezines.
To create a successful Ezine, you should always feel confident and optimistic and never sway from your determination. A successful ezine is an ezine that is profitable to you - the costs of creating it, publishing it and sending it across to hundreds of thousands of readers should not exceed what you earn from it.
Study your competition and how they market their Ezine. Take a tip or two from them. You must figure out your niche market and your USP that sets it apart from the rest of the competition.
Do understand that no matter what industry you are in, you can produce and promote your ezine as well as other products successfully.
For instance, if you consider publishing an Ezine on the wine industry, do your market research and narrow down the topic by choosing the right demographics, industry, country, and so on. In this case, think about the language you want your Ezine in, French, Italian, English; wine from what country/region are you thinking to write on – France, Australia, Chile, California, Italy, etc. Sure, you want to write on wine, but what exactly? Wine making, wine storing, selling wine barrels, cork making, wine glasses, the choice is unlimited. You can be creative and choose a new topic for every issue of your Ezine and make it an all-encompassing Ezine exclusively on wine! This only establishes you as an expert on wines in the minds of your readers.