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Do not choose the topic that is completely alien to you. I like to read fiction on and off, and there are plenty of Ezines on fiction, and there is still more to write based on your individuality. But I don’t have enough material to write on it, I just like to read a novel every now and then. Unless I do enough research on it, and figure out that I really find fiction incredibly interesting and I can write an interesting Ezine on that topic, then it is worth delving into that field.
2. Figure out your target readers
This is a very important aspect of your ezine campaign. You must understand that it is very essential for you to define your target readers. People are different and they need to be tackled differently. When you identify your readers, you will be able to decide on the content of your Ezine. You may also decide what products or services you intend to market through your Ezine.
The first thing you need to find out is how old is your target readership! That can help you set a tone for your Ezine. It will be helpful if you have additional information like their location, education, income and expenditure information, basic family information, that way you can target specific advertisements.
You also need to determine your target market. Let’s say your business is about online shopping; but that is a very broad market as shopping can mean anything. You can narrow it down to ‘book shopping’. To narrow it down further, you can focus on ‘used books shopping’.
If you would like to really target a niche market, you can go for ‘rare and used books shopping and collecting’. That way, you are right on the niche market without any ambiguity. Your website and Ezine should be unique, lesser the competition you have, better are your chances of achieving success.
3. What is your purpose behind creating an Ezine?
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