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Do not underestimate your readership. If they dislike your Ezine and form a negative opinion about your Ezine, it could ruin your chances of succeeding. You need to find out what your readers expect from your Ezine. Do they want tips and tricks, constant and timely information and updates, recipes, data and reports, technical information, and so on? Work out a proper strategy to determine the behavior of your readers. Undertake sample surveys and tests and research over the Internet to see what would you do if you were the reader and wanted to subscribe to an Ezine like yours? Study your competitors and see what they have to offer. Determine the USP of your Ezine and stick to it. This will help you stay focused and not get swayed from your goal.
Ezines are primarily free information delivered in the inbox of subscribers. However, you can still make money out of publishing and delivering free information. This is best done by generating advertising revenue. An ideal Ezine should have great content, have a phenomenal reader base, generate advertising income and have credibility over the Internet.
One policy to stick to is ‘if you have it, flaunt it’! If you have any article published in any reputed magazine elsewhere, either in paper or in the electronic medium, do say so in your Ezine. Let’s say you are planning to write an article on 10 best summer foods. You may have written an article on the benefits of fresh fruits which was published on the Food Network website. You can put a link to that article on your Ezine with a line saying ‘want more info-check out my article about the benefits of fresh fruits on the Food Network’.
Your readers will be impressed that your articles are being published on such a reputed website, enhancing your credibility enormously. They will trust you more, and look at your suggestions differently.
However, before you publish your first issue, you should decide whether or not you want to run advertisements in your Ezine. There are some pros and cons of running ads in your Ezine, especially initially.
Advantages:
- You generate revenue, which helps you recover the costs for publishing and delivering your Ezine.
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