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- You can market your products by placing ads in your Ezine, which is an added benefit.
- You can provide additional service to your readers, which will be greatly appreciated by them, by providing them valuable information about the related products and services that are featured in various articles of your Ezine.
Disadvantages:
- If you misuse your relationship with your readers, by offering them lot of unnecessary ads, they might get offended and consider your mail as one of the spam marketing emails that they receive and eventually unsubscribe.
- Your readers might question your sincerity and wonder if you really have some content in your Ezine if you focus on marketing your product by placing too many of your ads and not on writing creative and resourceful articles that enrich the quality of your Ezine.
- Also, you are risking your trustworthiness and standing in the Internet community if the ads you run are of poor taste or the products the ads claim to market turn out to be of bad quality.
Ezine ads on the whole can be extremely beneficial. They can attract more readers as well as publishers and boost your campaign. However, you may be better off by keeping away from ads for at least the first few issues of your ezine. Once you get the hang of publishing newsletters and establish some sort of credibility you should start advertising. I have dedicated a whole section on advertising later on in this eBook.
Moving on, another good practice to follow is to respect your readers’ time and not flood them with plenty of emails and exceedingly long articles. Keep them short and snappy, which will be appreciated. Pre-determine how often you should publish your Ezine and study the behavior of your readers and how your competitors deal with it.
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