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- Your mailing will result in a number of 'undeliverable' messages. Some of these will result from email addresses that no longer exist, while others will simply have been returned because of a temporary connection problem somewhere along the line. How do you know which to delete from your mailing list and which to send again a day or so later?
- Your ISP may have an email policy which restricts the number of 'bcc' recipients that can appear on an email message - a policy which is being adopted by an increasing number of ISPs.
Thus, you are best served by letting a professional service handle the distribution of your ezines.
Throughout this book we have discussed most of the proven strategies that should help you in succeeding with Ezines. After experiencing a certain level of success with your ezine you can think of adopting newer tactics and consequently increase your budget. With time you would surely realize the potential of ezines. This is when you should take your ezine campaign to the next level.
One thing you should look to have is automating all or at least most of your procedures. Initially, you may not spend a lot of money on sophisticated tools but with success you should definitely aim to do so. Once you have the hang of ezines, you would find that most of your time should be ideally spent on marketing and advertising. Administrative functions should be completely automated.
Next, you should adopt more sophisticated and comprehensive tracking packages. All marketing effort should be tracked and analyzed. This is where you should be spending your time – and not for managing subscriber lists!
Finally, after publishing at least 15 to 20 issues of your ezine, you can contemplate compiling these issues into a single eBook. Such an eBook can be a great source of content and can be easily sold to existing as well as new customers with a high rate of success.
There are many other innovative ways of profiting from your ezines. With proper planning your ezine can be a great success.
All tactics, strategies, tips, and guidelines provided in this eBook may seem a bit overwhelming initially, but believe me once you go through the process of setting up an ezine campaign step by step it you would actually start enjoying your new venture.
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